{"product_id":"marketing-management-16th-edition-pearson-philip-kotler-kevin-lane-keller","title":"Marketing Management | 16th Edition | Pearson | Philip Kotler \u0026 Kevin Lane Keller","description":"\u003ch2\u003eMarketing Management, 16th Edition – Pearson\u003c\/h2\u003e\u003cp\u003eThe world's most trusted marketing textbook, now in its landmark 16th edition. \u003cem\u003eMarketing Management\u003c\/em\u003e by Philip Kotler and Kevin Lane Keller continues to set the gold standard for marketing education — blending rigorous theory with real-world application to help students and professionals master the art and science of modern marketing.\u003c\/p\u003e\u003ch3\u003eWhy This Book?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndustry-Defining Framework:\u003c\/strong\u003e Covers the full marketing spectrum — from consumer behaviour and market research to branding, pricing, distribution, and digital strategy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpdated for Today's Market:\u003c\/strong\u003e New case studies, contemporary examples, and coverage of digital marketing, social media, and data-driven decision-making.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobally Relevant:\u003c\/strong\u003e Used in top business schools and universities worldwide, making it ideal for BBA, MBA, and commerce students.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured for Clarity:\u003c\/strong\u003e Well-organised chapters with learning objectives, key terms, review questions, and marketing spotlights for easy revision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthoritative Authors:\u003c\/strong\u003e Written by Philip Kotler — the father of modern marketing — and Kevin Lane Keller, a leading expert in brand management.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eBBA, MBA, B.Com, M.Com students | Marketing professionals | University exam preparation | Self-study and reference\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthors:\u003c\/strong\u003e Philip Kotler \u0026amp; Kevin Lane Keller\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson Education\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 16th Edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KitabKopy.com","offers":[{"title":"Default Title","offer_id":45138924175536,"sku":"9789356062665","price":1000.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8387\/0896\/files\/MarketingManagement_16e.jpg?v=1780474174","url":"https:\/\/kitabkopy.com\/products\/marketing-management-16th-edition-pearson-philip-kotler-kevin-lane-keller","provider":"KitabKopy.com","version":"1.0","type":"link"}