{"product_id":"strategic-management-a-competitive-advantage-approach-concepts-cases-18th-edition-pearson","title":"Strategic Management: A Competitive Advantage Approach | Concepts \u0026 Cases | 18th Edition | Pearson","description":"\u003ch2\u003eStrategic Management: A Competitive Advantage Approach — Concepts and Cases, 18th Edition\u003c\/h2\u003e\u003cp\u003eStep into the boardroom. \u003cem\u003eStrategic Management\u003c\/em\u003e by Fred R. David and Forest R. David is the textbook that bridges classroom theory with real-world business decision-making. Now in its landmark 18th edition, this Pearson classic equips students with the tools to analyse industries, craft winning strategies, and lead organisations toward sustainable competitive advantage.\u003c\/p\u003e\u003ch3\u003eWhy This Book Stands Out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven Framework:\u003c\/strong\u003e The David Model of Strategic Management provides a clear, step-by-step process — from vision and mission to strategy formulation, implementation, and evaluation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-World Cases:\u003c\/strong\u003e Packed with current, engaging case studies from global companies, helping students apply concepts to actual business scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive Advantage Focus:\u003c\/strong\u003e Every chapter is anchored to the central question: \u003cem\u003eHow do firms gain and sustain competitive advantage?\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive Coverage:\u003c\/strong\u003e Covers SWOT analysis, Porter's Five Forces, BCG Matrix, balanced scorecard, corporate governance, ethics, and global strategy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpdated Content:\u003c\/strong\u003e Reflects the latest trends in digital transformation, sustainability, and strategic leadership.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cp\u003eBBA, MBA, PGDM students | Business strategy courses | University and competitive exam preparation | Corporate trainers and professionals\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthors:\u003c\/strong\u003e Fred R. David \u0026amp; Forest R. David\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson \/ Pearson Longman\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 18th Edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KitabKopy.com","offers":[{"title":"Default Title","offer_id":45138927255728,"sku":"9789361590955","price":650.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8387\/0896\/files\/StrategicManagementACompetitiveAdvantage_Approach.jpg?v=1780474937","url":"https:\/\/kitabkopy.com\/products\/strategic-management-a-competitive-advantage-approach-concepts-cases-18th-edition-pearson","provider":"KitabKopy.com","version":"1.0","type":"link"}