Marketing Management, 16th Edition – Pearson

The world's most trusted marketing textbook, now in its landmark 16th edition. Marketing Management by Philip Kotler and Kevin Lane Keller continues to set the gold standard for marketing education — blending rigorous theory with real-world application to help students and professionals master the art and science of modern marketing.

Why This Book?

• Industry-Defining Framework: Covers the full marketing spectrum — from consumer behaviour and market research to branding, pricing, distribution, and digital strategy.
• Updated for Today's Market: New case studies, contemporary examples, and coverage of digital marketing, social media, and data-driven decision-making.
• Globally Relevant: Used in top business schools and universities worldwide, making it ideal for BBA, MBA, and commerce students.
• Structured for Clarity: Well-organised chapters with learning objectives, key terms, review questions, and marketing spotlights for easy revision.
• Authoritative Authors: Written by Philip Kotler — the father of modern marketing — and Kevin Lane Keller, a leading expert in brand management.

Ideal For

BBA, MBA, B.Com, M.Com students | Marketing professionals | University exam preparation | Self-study and reference

Book Details

• Authors: Philip Kotler & Kevin Lane Keller
• Publisher: Pearson Education
• Edition: 16th Edition
• Language: English
• Cover: Paperback