Strategic Management: A Competitive Advantage Approach — Concepts and Cases, 18th Edition

Step into the boardroom. Strategic Management by Fred R. David and Forest R. David is the textbook that bridges classroom theory with real-world business decision-making. Now in its landmark 18th edition, this Pearson classic equips students with the tools to analyse industries, craft winning strategies, and lead organisations toward sustainable competitive advantage.

Why This Book Stands Out

• Proven Framework: The David Model of Strategic Management provides a clear, step-by-step process — from vision and mission to strategy formulation, implementation, and evaluation.
• Real-World Cases: Packed with current, engaging case studies from global companies, helping students apply concepts to actual business scenarios.
• Competitive Advantage Focus: Every chapter is anchored to the central question: How do firms gain and sustain competitive advantage?
• Comprehensive Coverage: Covers SWOT analysis, Porter's Five Forces, BCG Matrix, balanced scorecard, corporate governance, ethics, and global strategy.
• Updated Content: Reflects the latest trends in digital transformation, sustainability, and strategic leadership.

Ideal For

BBA, MBA, PGDM students | Business strategy courses | University and competitive exam preparation | Corporate trainers and professionals

Book Details

• Authors: Fred R. David & Forest R. David
• Publisher: Pearson / Pearson Longman
• Edition: 18th Edition
• Language: English
• Cover: Paperback